As we approach the festival season it is a good time to celebrate our No.1 product and the foundation of Forever Living Products - Aloe Vera Gel, a product that accounts for 50% of the company’s turnover.
As we all know it is not sold on its taste but for its many benefits.
It is an excellent source of micronutrients and trace elements with an anti-inflammatory and pain-killing action and an ability to balance the immune system through its long chain sugar acemannan, giving the consumers an increased sense of wellbeing. This ancient plant usually grows in areas rich in minerals which it absorbs and presents to us in a bioavailable form. After drinking the gel for a few weeks most
people notice a tangible improvement to skin , hair and nails, as these structures are provided with more of their basic building blocks.
The gel should be refrigerated after opening and taken on an empty stomach first thing in the morning so it can enter the small bowel relatively unaffected by stomach acid and enzymes. Here, this important
polysaccharide can be absorbed whole by certain specialised cells delivering it to the blood stream just as it was in the yellow bottle and just as it was in the plant.
Drinking the gel alters the action of the gut as it speeds up gut transit time whilst smoothing out irregular contractions, a very property if you suffer from irritable bowel syndrome. Aloe vera will improve the absorption of food, especially protein, but I also believe it may enhance the absorption of certain drugs. People often ask me how much they should take and I think this is down to individual experimentation, usually varying between 100-150 mls per day. For children and the elderly the requirement is less, remembering that a child of 12 takes an adult portion. As a rule of thumb, a six year-old will take half and a three year old a quarter and so on. I do not advice it to be given to infants under one year.
“Why should Customers buy our gel as it is one of the more expensive varieties on the market? The answer is simple. It’s about quality and the fact that it works!”
There are several cheaper products available and these tend to be of the whole leaf variety rather than using the filleting process that we adopt. I am convinced that our method of production is superior for the following reasons set out in the table opposite.
There’s no space to mention everything about this quite exceptional succulent but my flyers ‘Aloe the Facts’ and ‘Top 10 Reasons to Drink Aloe Vera Gel’ will provide further details.
Incidentally, I’m told that it’s an excellent cure for a hangover! So cheers!
Dr Peter Atherton. MB ChB, DObst RCOG, FRCGP
Advisory Board Member
About the author - Dr Peter Atherton
Qualified at Leeds University and after six years in the Royal Army Medical Corps, he became a NHS General Practitioner and GP trainer in Buckinghamshire where he has practiced for 25 years. After leaving the NHS he spent two years as a visiting research fellow at the University of Oxford. After which he was appointed as Director of the Tyringham Clinic, Europe's largest residential naturopathic clinic.
During his medical practice, he developed an interest in Dermatology, having spent three years in the Skin department of a District Hospital. This interest combined with an understanding of the power of herbal remedies gained whilst serving in the Far East led to his fascination with Aloe Vera.
He lectures extensively on the medical aspects of Aloe Vera and is the author of three books on the subject. The latest entitled “Aloe Vera the Medicine Plant” is already on the way to being an international best seller.
He has just been elected a Fellow of the Royal College of General Practitioners, the highest recognition in his branch of the profession.
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